Samsung
Bring the stadium home
We go nuts over cricket. But while every stadium is filled with fans, not every fan can be in the stadium.
So we thought, why not bring the stadium to them?
The insight pretty much wrote the campaign itself. That any fan could bring home the atmosphere of any stadium.
The lights, the crowd, the scale of it all. Minus the traffic, the queues and that bloke sitting in front of you who refuses to sit down.
SAMSUNG
BRING THE STADIUM
HOME
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We go nuts over cricket. But while every stadium is filled with fans, not every fan can be in the stadium.
So we thought, why not bring the stadium to them?
The insight pretty much wrote the campaign itself. That any fan could bring home the atmosphere of any stadium.
The lights, the crowd, the scale of it all. Minus the traffic, the queues and that bloke sitting in front of you who refuses to sit down.
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When the brief came our way, the insight did as well.
This country goes nuts over cricket, whatever the tournament.
And while every stadium is filled with fans, not every fan can be there. The next best thing is to bring home a Samsung TV.
And that was that.
In my opinion, the script, and eventually the film, did a really good job of that.
The commercial was followed by a series of billboards strategically placed outside the most iconic stadiums. You can see those billboards below. Actually, I lie. They were supposed to. We even shortlisted the four stadiums where our hoardings would be placed. But. You know. Budgets.
The commercial was followed by a series of billboards strategically placed outside the most iconic stadiums.
You can see those billboards below.
Actually, I lie. They were supposed to.
We even shortlisted the four stadiums where our hoardings would be placed. But. You know. Budgets.
